SEO, or Search Engine Optimization, is the process of making your website more visible in search engine results. When people search for information, products, or services online, they usually click on the first few links that appear. SEO helps improve your website’s ranking so that it shows up higher in these results.

By using the right keywords, creating valuable content, and ensuring your website is user-friendly, SEO helps attract more visitors. Think of it as a way to make your site stand out in a crowded marketplace, allowing potential customers to find you more easily when they’re looking for what you offer.