Keyword research is the process of finding and analyzing words or phrases people use in search engines when looking for information, products, or services. It’s essential in SEO because keywords help search engines understand the content of a webpage and match it with users’ search intent.
Effective keyword research helps businesses target relevant terms, making it easier to attract potential customers, increase visibility, and boost website rankings. By identifying popular and competitive keywords, SEO experts can tailor content to match what people are actively searching for, helping drive organic traffic and improve the site’s authority in search results.